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BackgroundUnilever, one of the world's largest consumer goods companies, has also been making constant progress in realizing technological innovation and business innovation. At the beginning of 2019, Weiwei and Unilever cooperated on the second Unilever Innovation Day, which also attracted more business departments to pay attention to Weiwei's "Future Digital Store" project.
Realize the retail innovation of offline stores in multiple large supermarket outlets of Unilever.
Through SpaceSight and other products and solutions, Whale enriches the interactive experience of consumers in offline shopping scenarios;
Install smart shelves, use CV cameras to collect customer information, and recommend products to them to achieve precise marketing;
The smart screen becomes a virtual shopping guide, which helps to shape the brand image;
Through the self-developed "Qingchen Alivia" business middle platform, it helps store operators drive business operations on the basis of data analysis and achieve business growth.
"Whale has enriched the interactive experience between consumers and products in offline shopping scenarios through products and solutions such as SpaceSight, and at the same time helped stores realize digital operations."
Unilever x Whale | Retail Innovation for the Future-Sense Digital Store
Unilever, one of the FMCG giants, is also actively implementing digital retail. At the beginning of 2019, Weiwei brought the "Future Digital Store" project to the second Innovation Day for the first time, which attracted the attention of many business departments, and the cooperation and co-creation between the two parties began. As of September 2020, Unilever has deployed "Whale SpaceSight" in several large supermarkets.
Whale helps brands achieve goals such as increasing the length of customer stay in offline stores, improving the communication ability of advertisements, and converting offline customers into online members.
SpaceSight When customers pass by the shelves, the CV camera will collect the traffic flow. When the customers approach the shelves, the camera will sense the customer's approach and capture the customer's portrait data and behavior data in real time, so as to display customized welcome words and product recommendations on the screen. and so on, and finally realize the precise marketing of "thousands of people and faces".
The smart screen acts as a virtual shopping guide. The screen can display product-related discounts and other marketing information for customers. Through multi-dimensional information such as customer shopping preferences and product browsing routes, the "Qingchen Alivia" business center performs data analysis and pushes personalized product discounts to customers. In the commodity payment stage, after customers scan the QR code on the screen to make mobile payment, they can also choose the pick-up party: immediately take it away or deliver it to everyone.
In addition to optimizing the customer's purchasing experience, Weiwei also innovated the operation of traditional stores. Through the self-developed "Qingchen Alivia" business middle platform, it helps store operators drive business operations on the basis of data analysis and achieve business growth.
Unilever will always pay attention to cutting-edge technology and business innovation, continue to challenge new consumption formats, maintain the pace of cooperation with emerging and innovative companies, and achieve win-win results with technology companies.