Singapore | China | Japan
Whale hopes to use marketing science tools to help L'Oreal comprehensively improve the efficiency of digital operation management and meet the needs of the new generation of consumers.
BackgroundFounded in 1907, L'Oreal Group is a leader in the cosmetics industry with operations in more than 130 countries and regions, and is also one of the Fortune Global 500 companies.
Importing product data with different names from different countries into the system from Global, there are many data sources and cannot be managed in a unified manner.
By manually defining parameters that meet business needs, it is easier for employees to better understand products and forms, and it is also convenient for management and storage.
Establish a One-ID-based data analysis integration platform and unify the data system ODS.
Help L'Oreal's product sales, forecast and business performance analysis through the ODS unified data system.
"Whale hopes to use marketing science tools to help L'Oreal comprehensively improve the efficiency of digital operation management and meet the needs of the new generation of consumers."
L'Oreal x Whale | Strengthen Brand Core Values
In the environment of the new era, many multinational companies generally have huge data on brand and product information, which cannot be managed in a unified manner, and cannot adapt to the needs of local marketing management. L'Oreal's products are sold in more than 130 countries around the world. Each product has a different name in different countries. All product data enters the system from Global. There are many data sources and cannot be managed in a unified way; all data are stored in different locations in the original system. As a result, multiple parameters of the same product are distributed in different tables, and it is necessary to jump multiple systems to manage the same product to form a complete product parameter. So, how can we manually define parameters that meet business needs, so that employees can better understand products and forms, and at the same time facilitate management and storage? This is an urgent task for brands to solve.
Against such a market background, the ODS unified data system provided by Whale helps L'Oreal product sales, forecasting and business performance analysis.
Precipitable data service: Based on data perception and embedding, build a data engine and data warehouse to drive brand marketing strategies, which can process massive multi-source data in real time and offline, and provide customers with data reports and data insights stably 24 hours a day, and become customers The backbone of digital operations.
Product data maintenance and application: Integrate multiple system data, assign account editing and viewing capabilities according to permissions, group employees can flexibly set parameters, improve form retrieval / filtering efficiency, and provide historical records for each data, so that all operations can be traced follow.
Complete mobile device life cycle management: Through data docking, various master data such as stores and commodities are managed in the form of multi-dimensional tables to ensure that relevant personnel of the enterprise have different access and editing rights.
As the world's leading large-scale manufacturer and marketer of cosmetics, skin care products and fragrances, L'Oréal has always regarded itself as a "digital first" company. Especially in the Chinese market, L'Oréal has closely followed the trend of digitalization in China, realized the digitalization of operations, marketing and personnel training, and is in the leading position in the digital marketing industry. It has also carried out in-depth strategic cooperation with several leading Internet platforms and made bold innovations in all aspects.
This time, the cooperation between Whale and L'Oreal has fundamentally solved the problems of low quality and security risks of its digital assets, comprehensively improved human efficiency, and fully embraced the wave of digitalization.