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BackgroundThe recurrence of the epidemic has also accelerated the survival of the fittest in the supermarket industry. Community supermarkets, large supermarkets and convenience stores have become the new favorites of the retail industry. In 2016, Lianhua Biaochao launched a comprehensive transformation and upgrading of stores, from transformation, stereotypes, brand renewal to connotation improvement, and then from traditional to digital transformation.
In the highly competitive new retail environment, Weiwei helps Lianhua realize the deep integration of online and offline, restructure people, goods, and markets, meet user needs, and improve industry efficiency.
Rely on Whale SpaceSight to open up the closed loop of key data of people, goods and field.
The store digital upgrade solution realizes the full-scenario digitalization of the store and improves marketing efficiency.
Deploy AIoT devices to connect channels and contacts in the marketing world, and help enterprises transform digitally and intelligently.
"This cooperation is another experience and technology accumulation of Whale in the field of supermarket digital retail. In this cooperation, a strong impetus has been injected into the digital upgrade project of Lianhua stores, and its offline stores Business development brings a new experience.”
Lianhua Supermart x Whale | Full-scene Digitalization of Traditional Supermarkets
Under the influence of the epidemic, the competition in the supermarket industry has also become fierce. Under this trend, community supermarkets, large supermarkets and convenience stores have also become the darlings of the retail industry. Under high pressure, with its industry accumulation and project experience in the field of digital retailing, Weiwei joined hands with Lianhua Supermarket, aiming to help Lianhua achieve deep integration of online and offline, reconstruct people, goods, and markets, meet user needs, and improve industry efficiency .
In this cooperation between the two parties, based on the brand image of Lianhua and the on-site operation situation, we will start from the two aspects of supermarket operation and customer operation, and provide partners with various solutions through tools such as WeChat official account, small program, and micro mall. plan.
When a customer enters an offline store, "Whale SpaceSight" collects data such as the number of people entering the store, customer age, gender, Face ID, etc., to help the management department understand the passenger flow in a more detailed manner. Combining with "Morning Alivia", it uses data to present customers' browsing flow, hot areas, etc., to help the management department manage members, optimize display, improve product selection strategies, and realize closed-loop online and offline business.
In this cooperation, the digital upgrade solution of Weiwei store has realized the digitalization of the whole store scene. When the customer approaches the product on the shelf and picks up the product, the display screen will display the product information in real time and provide an interactive experience, allowing the user to complete the shopping in a very fresh interactive process. Deploy CMS display screens at key channel locations, product videos and preferential information carousel, attract customers' attention and stay time, and customers can quickly obtain preferential information, and use the new interactive mode to promote the conversion and purchase effect of preferential products.
With the help of SpaceSight, traditional stores are used as offline touchpoints for online traffic, and four solutions are provided, including store digital upgrade, multi-channel operation, commercial membership, and precision marketing, to help offline stores expand online business and realize unified online and offline management , and provide services such as data visualization, forecasting and analysis.
Weil provides omni-channel digital solutions for the retail industry, helping to upgrade the digital cooperation between supermarkets and retailers.